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The dynamic duo of PJ Concept

It’s been our pleasure at Chatters, to have the passionate, talented and inspiring team of Pascal & Jeremie Concept as an integral part of our annual Symposium. We look forward to them coming every year and creating amazing looks on stage with production, wardrobe and makeup, so we wanted to share a bit of their unique story with you.

Tell us, how did the story of Pascal & Jeremie begin?
Technically it began in the TV and movie industry. However, our journey in the hair and beauty industry it began over 17 years ago, when a friend came to us and said they had a show to do, called the ABA show. We asked, what do you need? We were told a few models needed to be taken care of on stage. In our mind we thought just a few. We made quite an impression and the organizer at that time was majorly impressed with us.  Suddenly she wanted us to work exclusively for her brand (Redken) but we were new to the beauty industry at that time, so we struck a special deal. We were officially in and began doing work with other beauty industry organizations and events.

Sounds like you had an appetite for bigger, better, more challenges and excitement.
True, so we said, what is the biggest show in the industry?

Redken Symposium I bet. Am I right?
Yes, through a series of contacts we managed to find the personal email of the woman in charge of Redken’s world in New York. We sent her a video of the work we had done and asked for ten minutes of her time.

What a gutsy move! Did it pay off?
It paid off because she called us moments after watching the video! She asked us to come see her the next morning.  It was astonishing but so exciting. So what did we do? We flew to New York and met with her.

This is amazing and sounds like a dream come true.
I know, and this really kicked off our work within the L’Oreal Empire.  From then on, we were really blessed to work with a number of extraordinary professionals.

What process do you go through when planning a show?
For us it’s the same whether it’s an audience of 10,000 or 100 people. In fact, its always a show “for one”. I believe you owe them the best you can.

What have you learned about people in the process of doing shows?
We’ve learned that there is an innate responsibility and accountability to the audience.  You may not expect that answer. I say it because money will always come and go but time will never return. Don’t serve people BS because they will know. When you work with people it’s the challenge to overcome the resistance to change and helping them understand how to trust the system. It goes both ways because you need to make people trust you too. When everyone trusts each other it goes so smoothly. Before each show I do a pow wow with the team and I remind them that I want the audience to be so enthralled that they could “die now” because they saw this show. My goal is to inspire the team to deliver the best wow effect and best energy possible for the audience.

How do you brainstorm or develop your concepts for each show?
It’s simple really, by listening. Listen to what the client tells you what their brand is and what the people coming to your event are. We rarely give them word for word what they ask us. We give them what they actually want. For example, they may give us a reference such as “showcase the 90’s” but they don’t literally mean the 90s as in clothing...but what they want is the 90’s vibe. There is a huge creative difference and we are skilled in knowing what that difference is. A personal realm of reference is important to understand too, in identifying what the customer wants.

What’s the most unique theme you ever presented in a show?
I remember it well! It was in Barcelona. We once did a color segment and the beginning was a man dancing bare chested in white leggings. He was dancing in powder, with his super long dreads swiping the powder everywhere. At the end the presentation, models came out in spectacular colorful wardrobe & we exploded the stage in colored powder. It was simply incredible.

What do you expect to see for fashion in 2018?
The 80’s & 90’s is back now more than ever. 2018 will be influenced by & accompanied by a lot of beadings, sequins & fun.  The reason for this is that there is uncertainty in the world and people are scared of the effect this has on them. People want positive around them...so we will see fashion going back to an era that was good, colorful and fun. When you see big trends that have a lot of bling and color its because people want to inject some happiness into their world.

If you could produce one show for anyone in the world, who would that be?
It’s a great question and I have an answer for that. We would consider this a public show, hosted in an place for underprivileged people who have less access to spectacular moments. I would love to be a part of creating something for people who don’t normally have access to such an event. I would love to bring something extraordinary to them and make them forget about their life for one hour, allowing them to experience the full gamut of emotions.  

What is the most expensive item you have featured in a show?
A half million-dollar diamond necklace.

What is the farthest destination you have travelled for work?
A couple years ago we went to Japan. It was incredible.

Describe a proud moment in your creative career.
In the early days of his fashion design career and during his first trip to Japan, Jeremie received the silver medal awards from Pierre Cardin.  After that, Jeremie work as assistant designer, the first step to become a designer and have is own brand. You see, my father worked in the textile industry...  But when we met at school, the textile industry was going down. We ended up doing fashion styling for celebrities, including red carpets, singers, tv shows, movies etc. We then became a team. The P&J team was officially created.

You work next to a lot of stylists. Share some insights into the creative professional and what makes them tick.
Hairdressers have a short attention span and I mean that in the nicest way (it’s the nature of the work they do) so you need to give them a sandbox to play in. When you do, and they trust your system and they trust yours, it’s the most amazing collaboration you can have. When we shifted our business from the movie and television to the hair industry, it was for one major reason. Hairdressers are so open and emotional. They work with passion and are kind of crazy. It’s why we have so much fun creating with them. When you remove all the variables and make them secure…when the logistics and technical aspects are in place and you give them the respect they need to create and the latitude to expand their brain to create a show with you. Now been working with Redken for 16 years.

Please share some advice to someone wanting to take their beauty career to the next level.
Surround yourself with creative people. Don’t be afraid to share your knowledge. Believe in the dream. Share. The more you share the more doors open for your career to grow. Lastly, do you have some sage advice for all the rest of us?
Never wish for fame. It’s a side effect of being good at what you do. Just be the best You there is.

Can’t get enough about these two? Visit http://www.pjconcept.com  and follow them around the world on Instagram: @pascaljeremie