How do you usually go about asking your guest to take a before and after photo?
I usually start right after the consultation. I let them know I have Instagram and where to follow me in order to really broadcast what I do. It’s funny because no one has ever actually said no. I usually ask to take a photo of the back of the hair, which helps if they don’t have makeup on or don’t want their face showing. They really like to see the before after to see what their hair looks like. It was tough at first but I told myself to just go for it and yeah, no one has ever said no!
Do you use any photo editing apps to enhance your photos?
I don’t use any photo editing apps because I don’t want to over edit photos, I want my photos to look very natural and organic. I do use the editing features on Instagram and edit lighting and contrast just to enhance the photo a bit. Over editing becomes an issue because you don’t want someone to come in asking for your edited photo and have yourself trying to create something that just isn’t realistic.
What are some tips you have for coming up with catchy captions?
I always struggle with captions! Over time I’ve learned to keep them sweet and simple and then that way it’s not too distracting from the photo.
What are some ways that you help to increase exposure to your account?
Hashtagging is a huge thing! I try to hashtag all the main styles I’m doing and of course colour. A big one I always try to use that gets me exposure in my market is #YYCStylist, because a lot of people in bigger cities find stylists by searching the city stylist hashtags. I also like to tag brands that I’m using in the photos! Lot’s of brands have noticed my photos and have even reshared them for more exposure.
Have you received a lot of new clients or people coming in saying they booked with you because of your Instagram?
Yes! I’ve received tons of clients coming in from instagram! I get a lot of DMs asking questions and I try to get back to them as soon as possible. I also have a lot of them telling the front end staff that they found me through instagram and want to book in with me