What sets Caviar Infinite Color Hold apart from other colour care products available on the market? The strongest colour protection clinical claim on the market: after 70 days of using the Shampoo, Conditioner and Vibrancy Serum, 100% of participants felt their colour was rich, shiny and vibrant!
“While Alterna Haircare has always been ahead of the game in colour protection, the Caviar Infinite Color Hold collection takes it to a whole new level,” said Rita Perna-Allor, Alterna Global House of Experts stylist and global artistic director. “This collection is for our customer whose number one priority is the preservation of her colour, vibrancy and shine.”
How do they do it? These products have been formulated with a proprietary technology contains a blend of high antioxidant oils – Red Raspberry Leaf Oil & Sunflower Seed Oil – with exceptionally high levels of vitamins A, C & E and Omega-3 fatty acids keep colour true and naturally protect colour from fading. This is combined with Caviar Anti-Aging technology, which replenishes lost lipids and moisture helping to provide dry out, for incredible hair quality.
The Caviar Infinite Color Hold collection includes:
- Caviar Infinite Color Hold Shampoo: A gentle, sulfate-free cleanser that provides powerful UV protection, minimizing colour fade, for lasting colour vibrancy.
- Caviar Infinite Color Hold Conditioner: A sulfate-free conditioner that replenishes lost moisture from the colouring process.
- Caviar Infinite Color Hold Vibrancy Serum Dual Use Booster: A powerful serum that provides colour rejuvenation, UV protection and shine. Use as a leave-in treatment to replenish moisture and boost radiance, or mix with any Alterna conditioner to transform it into a colour recharging masque.
- Caviar Infinite Color Hold Topcoat Shine Spray: This ultra-lightweight formula is the essential last step that seals the cuticle to lock in colour pigments and provides UV protection for long-lasting, gloriously vibrant colour and shine.
You can find Alterna’s new Caviar Anti-Aging Infinite Color Hold Collection at any Chatters Salon starting June or online here.