The Kerachroma Color Effect

What's Kerachroma? Prevent your colour from washing down the drain by refreshing it right at home!  No need to have "flat" color in between salon visits. Why not try depositing pigment to maintain vibrance or try a new hue that could last up
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A New Trend in Temporary Colour

Listen up colour fanatics! If you haven’t already tried out a crazy hair colour, what are you waiting for? With modern hair colour technology, you can have pink hair one week and green hair the next. The possibilities are endless, and Joico has an
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Rich, Shiny, Vibrant Colour!

What sets Caviar Infinite Color Hold apart from other colour care products available on the market? The strongest colour protection clinical claim on the market: after 70 days of using the Shampoo, Conditioner and Vibrancy Serum, 100% of
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All about that Blonde Life.

Going blonde takes quite the commitment- but it’s so worth it! Staying fresh-out-of-the-chair blonde is a high-maintenance mission but we are up to the task. Joico Blonde Life is a new brightening system just for blondes that will keep your blonde
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Makeover- Kelly Thornham

I started with pre lightening the hair with Redken Blonde Icing. This is where I wanted to apply Joico Color Intensity Sapphire Blue. I then added highlights using foils using Redken Blonde Icing as well as a natural brown from Redkens Color Fusion
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